Our Company

Our Company

Our​ ​Mission

The​ ​mission​ ​of​ ​New Occasion​ ​Brands​ ​is​ ​to​ ​be​ ​the​ ​premier​ ​retailer​ ​addressing​ ​the​ ​connectivity and​ ​life cycle​ ​of​ ​the​ ​special-occasion​ ​dress​ ​market.​ ​Understanding​ ​our​ ​individual customers​ ​needs​ ​as​ ​they​ ​experience​ ​different​ ​chapters​ ​in​ ​their​ ​lives​ ​enables​ ​us​ ​to provide​ ​a​ ​world-class​ ​shopping​ ​experience​ ​and​ ​maintain​ ​the​ ​trust​ ​of​ ​our​ ​customers through​ ​their​ ​journeys.

About Us

When​ ​David​ ​Wilkenfeld​ ​started​ ​PromGirl,​ ​e-commerce​ ​was​ ​in​ ​its​ ​infancy,​ ​and​ ​buying​ ​anything online​ ​(let​ ​alone​ ​a​ ​dress)​ ​was​ ​a​ ​foreign​ ​concept​ ​for​ ​many.​ ​As​ ​the​ ​world​ ​watched​ ​the​ ​“dot​ ​com” crash​ ​of​ ​the​ ​early​ ​2000s,​ ​David​ ​saw​ ​an​ ​opportunity:​ ​bring​ ​teen​ ​special​-​occasion​ ​fashion selections​ ​to​ ​a​ ​new​ ​level​ ​of​ ​choice​ ​and​ ​sophistication,​ ​and​ ​do​ ​so​ ​online.

That’s​ ​when​ ​PromGirl.com​ ​was​ ​born.​ ​We​ ​shipped​ ​our​ ​first​ ​dresses​ ​for​ ​the​ ​1999​ ​prom​ ​season and​ ​soon​ ​realized​ ​that​ ​there​ ​was​ ​a​ ​need​ ​for​ ​women​ ​of​ ​all​ ​ages​ ​to​ ​have​ ​access​ ​to​ ​the​ ​top​ ​special-occasion​ ​fashions.​ ​SimplyDresses.com​ ​launched​ ​shortly​ ​after​ ​to​ ​bring​ ​the​ ​same​ ​level​ ​of​ ​choice​ ​and sophistication, ​to​ ​women​ ​of​ ​all​ ​ages.

More​ ​than​ ​a​ ​million​ ​dresses​ ​later,​ ​our​ ​mission​ ​remains​ ​the​ ​same:​ ​give​ ​people​ ​access​ ​to​ ​the​ ​top special​-​occasion​ ​dresses​ ​and​ ​offer​ ​them​ ​online.​ ​We​ ​are​ ​headquartered​ ​​in​ ​Middletown,​ ​Delaware​ with operations in ​North​ ​Bergen,​ ​New​ ​Jersey.

Core Values

We're​ ​A​ ​Team

Collaboration​ ​is​ ​in​ ​our​ ​company’s​ ​DNA. Teamwork​ ​achieves​ ​what​ ​individuals​ ​cannot. The​ ​best​ ​results​ ​happen​ ​by​ ​mixing perspectives,​ ​skill sets,​ ​and​ ​experiences.​ ​We are​ ​supportive​ ​of​ ​each​ ​other’s​ ​efforts​ ​and care​ ​for​ ​each​ ​other​ ​personally​ ​and professionally.

Keep It Simple

Understand​ ​that​ ​less​ ​is​ ​more.​ ​Take​ ​the shortest​ ​path​ ​from​ ​point​ ​A​ ​to​ ​B.​ ​Do​ ​not​ ​make the​ ​daily​ ​challenges​ ​more​ ​complicated​ ​than necessary.​ ​If​ ​you​ ​are​ ​having​ ​trouble​ ​getting something​ ​done...KEEP​ ​IT​ ​SIMPLE!

The Customer Experience is everyone’s job

Providing​ ​a​ ​positive​ ​customer​ ​experience​ ​is paramount​ ​to​ ​what​ ​we​ ​do.​ ​We​ ​are customer-centric​ ​and​ ​about​ ​more​ ​than​ ​just offering​ ​good​ ​service.​ ​Our​ ​customers​ ​must always​ ​be​ ​at​ ​the​ ​forefront​ ​of​ ​the​ ​decisions that​ ​we​ ​all​ ​make.​ ​Under​ ​promise,​ ​over deliver.

Whatever It Takes

From​ ​the​ ​beginning,​ ​we​ ​did​ ​whatever​ ​we​ ​had to​ ​do​ ​to​ ​grow​ ​and​ ​succeed.​ ​Our​ ​team members​ ​are​ ​self​-​reliant​ ​and​ ​ardent​ ​problem solvers.​ ​We​ ​grew​ ​the​ ​company​ ​organically and,​ ​as​ ​a​ ​result​, ​we​ ​are​ ​true​ ​believers​ in the idea ​that “anything​ ​is​ ​possible”​ ​and​ ​will​ ​do​ ​whatever​ ​it takes​ ​to​ ​get​ ​there.

Embrace Change

We​ ​have​ ​the​ ​ability​ ​to​ ​be​ ​nimble​ ​and encourage​ ​progressive​ ​thinking.​ ​We​ ​take​ ​the time​ ​to​ ​understand​ ​and​ ​embrace​ ​rapidly evolving​ ​changes​ ​in​ ​consumer​ ​behavior, technology,​ ​and​ ​the​ ​retail​ ​landscape. Opening​ ​our​ ​minds​ ​to​ ​new​ ​opportunities​ ​is​ ​vital for​ ​our​ ​continued​ ​growth.​ ​“Change”​ ​is​ ​forward thinking​, ​and​ ​we​ ​embrace​ ​it​ ​together​ ​to enhance​ ​our​ ​ability​ ​to​ ​compete.

Foster A Positive Environment

Our​ ​team​ ​is​ ​inclusive​ ​and​ ​values​ ​diversity. We​ ​treat​ ​each​ ​other​ ​with​ ​respect.​ ​Open​ ​and honest​ ​communication,​​ ​trust,​ ​and​ ​a sense​ ​of​ ​humor​ ​help​ ​us​ ​to​ ​keep​ ​things positive​ ​inside​ ​and​ ​outside of​ ​the​ ​office.​ ​We​ ​work hard to​ ​foster​ ​an​ ​environment​ ​where​ ​team members​ ​look​ ​forward​ ​to​ ​the​ ​work​ ​day.