The mission of New Occasion Brands is to be the premier retailer addressing the connectivity and life cycle of the special-occasion dress market. Understanding our individual customers needs as they experience different chapters in their lives enables us to provide a world-class shopping experience and maintain the trust of our customers through their journeys.
When David Wilkenfeld started PromGirl, e-commerce was in its infancy, and buying anything online (let alone a dress) was a foreign concept for many. As the world watched the “dot com” crash of the early 2000s, David saw an opportunity: bring teen special-occasion fashion selections to a new level of choice and sophistication, and do so online.
That’s when PromGirl.com was born. We shipped our first dresses for the 1999 prom season and soon realized that there was a need for women of all ages to have access to the top special-occasion fashions. SimplyDresses.com launched shortly after to bring the same level of choice and sophistication, to women of all ages.
More than a million dresses later, our mission remains the same: give people access to the top special-occasion dresses and offer them online. We are headquartered in Middletown, Delaware with operations in North Bergen, New Jersey.
Collaboration is in our company’s DNA. Teamwork achieves what individuals cannot. The best results happen by mixing perspectives, skill sets, and experiences. We are supportive of each other’s efforts and care for each other personally and professionally.
Understand that less is more. Take the shortest path from point A to B. Do not make the daily challenges more complicated than necessary. If you are having trouble getting something done...KEEP IT SIMPLE!
Providing a positive customer experience is paramount to what we do. We are customer-centric and about more than just offering good service. Our customers must always be at the forefront of the decisions that we all make. Under promise, over deliver.
From the beginning, we did whatever we had to do to grow and succeed. Our team members are self-reliant and ardent problem solvers. We grew the company organically and, as a result, we are true believers in the idea that “anything is possible” and will do whatever it takes to get there.
We have the ability to be nimble and encourage progressive thinking. We take the time to understand and embrace rapidly evolving changes in consumer behavior, technology, and the retail landscape. Opening our minds to new opportunities is vital for our continued growth. “Change” is forward thinking, and we embrace it together to enhance our ability to compete.
Our team is inclusive and values diversity. We treat each other with respect. Open and honest communication, trust, and a sense of humor help us to keep things positive inside and outside of the office. We work hard to foster an environment where team members look forward to the work day.